1. About the Challenge
The Excel Concept Challenge invites users of Excel Concept Studio to create an apparel concept and submit it for review by Excel Sportswear's Brand Experts and in-house artists. Concepts generated in Concept Studio AI are AI-assisted starting points, not final or production-ready artwork. Excel's artists refine and rebuild selected concepts for print.
2. Sponsor
Excel Sportswear, 15 Forbes Rd, Trafford, PA 15085.
3. When to Enter
The Challenge begins August 24, 2026 at 12:00 a.m. Eastern Time and ends September 11, 2026 at 11:59 p.m. Eastern Time. Entries submitted outside this period are not eligible.
4. Who Can Enter
Open to legal U.S. residents age 18 or older. Individuals entering on behalf of a business, school, team, or organization must be authorized to submit the entry. Excel Sportswear employees and members of their immediate households are not eligible. Void where prohibited.
5. How to Enter
- Create a concept in Excel Concept Studio.
- Create a free Excel Concept Studio account or sign in; an account is required to enter.
- Select "Enter This Concept."
- Entrants may submit up to three (3) eligible concepts during the entry period.
- No purchase is necessary to enter or win. A purchase does not improve the chance of winning.
- Social sharing is optional. Sharing does not provide an additional entry and does not affect judging.
6. How Winners Are Chosen
Entries are reviewed by a panel of Excel Sportswear staff, including Brand Experts and in-house artists, using:
- Creativity — 30 points
- Customer Identity — 30 points
- Story — 20 points
- Apparel Potential — 20 points
There is no public voting. Judging decisions are final and binding. If there is a tie, the entry with the higher Creativity score wins; if still tied, the higher Customer Identity score wins; if still tied, the judging panel makes the final determination.
7. Prizes
Three winners will each receive twelve (12) custom T-shirts featuring a version of their winning concept refined by Excel Sportswear's creative team. Garment style, garment color, decoration, sizing availability, and final artwork are determined in collaboration with Excel Sportswear and subject to production requirements.
Prizes are non-transferable and have no cash alternative. Winners are responsible for any taxes that may apply to their prize. Excel Sportswear will provide any tax documentation required by law.
8. Winner Notification
Winners will be notified using the email address associated with their Concept Studio account. A winner must respond within five (5) days and provide any information reasonably needed to verify eligibility and fulfill the prize. If a selected winner does not respond or is determined to be ineligible, Excel may select an alternate winner.
9. Permission to Show Your Entry
By entering, entrants give Excel Sportswear permission to display their entered concept, organization name, and submitted project details in the Challenge gallery, on Excel Sportswear websites, email, marketing, and social channels in connection with promoting the Challenge and Concept Studio AI. Displayed concepts may be watermarked previews. An entrant may withdraw an entry, which removes it from the public Challenge gallery going forward, although previously distributed marketing materials may not be retractable.
10. Your Logos, Photos & Other Materials
Only submit logos, photos, names, artwork, and other materials that you own or have permission to use. You are responsible for the materials included in your entry.
Concept Studio outputs are concept images intended for creative exploration. Entering the Challenge does not by itself give the entrant production rights to third-party materials contained in the concept. Excel may decline or modify a winning concept if necessary because of intellectual property, production, quality, or other concerns.
Not final artwork
AI-assisted concepts are preliminary and may contain incorrect details, distorted logos, misspellings, or technical issues. They are not production-ready. Excel Sportswear's in-house artists rebuild selected concepts as print-ready artwork before production.
11. General Rules
Excel Sportswear may disqualify entries that violate these rules, infringe third-party rights, contain unlawful, hateful, or explicit content, use automated or fraudulent entry methods, or violate the Concept Studio AI Terms of Service.
This promotion is not sponsored, endorsed, administered by, or associated with Facebook, Instagram, or any other social media platform on which it may be shared.
12. Privacy & Contact
Information submitted with an entry is handled under the Concept Studio AI Privacy Policy. Entering the Challenge does not subscribe someone to marketing email; marketing consent remains a separate optional opt-in.
Excel Sportswear · Custom apparel since 1982 · info@exceltees.com · (800) 784-8857 · ExcelSportswear.com