Concept Studio
Turn your idea into a custom apparel concept.
Create a design in minutes using AI, or work with one of our Design Specialists to bring your vision to life.
From AI Concept To Artist-Finished Artwork
Concept Studio helps you explore the first idea. Then Excel's in-house artists take that idea further — refining the artwork, cleaning up details, improving the composition, and preparing it for production.
- Start with an AI-assisted concept
- Review it with an Excel Brand Expert
- Refine it with the right in-house artist
- Add custom details, lettering, vehicles, mascots, equipment, or products
- Prepare the final artwork for print
Built On 40+ Years Of Custom Apparel
For over 40 years, Excel Sportswear has been a partner in brand for businesses, teams, events, and organizations — turning identity into apparel people are proud to wear.
Concept Studio was built to make the creative process easier. Use AI to explore ideas, then work with Excel's in-house artists to create custom hand drawn designs, refine every detail, and prepare artwork for state of the art print production.
AI helps generate ideas. Our artists help make them wearable.
- Custom Apparel Since 1982
- In-House Artists
- Thousands of Custom Designs Created
- Screen Printing, Embroidery, Promo Products & More
How It Works
- 01
Create Your Concept
Tell us about your company, team, event, or idea and generate a custom apparel concept in minutes.
- 02
Explore Creative Directions
Adjust colors, styles, and design elements until the concept feels right.
- 03
Select Your Favorite Version
Choose the concept that best represents your story and goals.
- 04
Connect With A Brand Expert
An Excel Sportswear Brand Expert reviews your concept and project details.
- 05
Design Studio Refinement
Our in-house artists refine the artwork, add custom details, and prepare the design for production.
- 06
Print Production
We produce your apparel and promotional products with the same care we've been known for since 1982.
The Best Ideas Combine Technology And Human Creativity
Concept Studio helps you visualize ideas quickly. But great apparel still requires experience, artistic judgment, and attention to detail.
That's why every project can be reviewed by Excel Sportswear's Design Studio. Our artists can:
- Add custom illustrations
- Refine logos and layouts
- Draw vehicles, equipment, mascots, and products
- Improve composition and readability
- Prepare artwork for high quality print production
The goal isn't just to generate a design — it's to create apparel people actually want to wear.
State Of The Art Print Production
From concept to finished garment, we handle every step in-house. Screen printing, embroidery, DTG, DTF, heat transfer, sublimation, and promo products — we do it all.
Screen Printing
Bold, durable, and vibrant — the gold standard for custom apparel at scale.
DTG & DTF
High-detail direct-to-garment and direct-to-film for complex artwork and photo-real prints.
Embroidery
Premium stitched logos and patches that elevate polos, hats, bags, and outerwear.
Heat Transfer & Vinyl
Perfect for names, numbers, and short runs with crisp, clean results.
Sublimation
All-over, full-color printing that becomes part of the fabric for a seamless finish.
Promo Products
Pad printing, laser engraving, and more for branded merchandise beyond apparel.
A logo shirt gets tossed in a drawer. A meaningful shirt gets put on every day.